Saturday, August 8, 2009

4th Set: 1st Installment: Marketing Tips

To me, maketing is the most difficult in the writing business. Sure you can hire someone, but not everyone has the finances to do that. Most of us starting out, have small budgets so how do we get more bang for the buck? By doing it ourselves.

I had to learn the hard way but you don't have to. Before you get your first book published, begin learning how to market that book now. First things first, who's your target? In any form of advertising, you need a target, marketing your book is no exception.

  1. Your audience is your target. Where do these people hang out? What are their ages, their likes and dislikes? What kinds of things are they into?
  2. When marketing, use this information to guide you so you get your information in the right hands at the right places in the right time. For instance...Is your book in a religious nature? Churches would be a great place to target your readers. With all the religions there are, you can narrow it down even more or go with all of them but narrowing it down even more will be more beneficial. There's Catholics, Christian, Budism, and more. What does your book fit more?
  3. Include fun ways to introduce your book to the crowd. One writer made coloring pages for her young readers of children books. She had her own characters made into those coloring pages for the book signings. It was a good way to interact and it did get the children and parents involved.
  4. Be creative and use your friends. Make clothing items, have tablets with the book cover, bookmarks, stickers, magnets, mugs, and more. The more people see your name and cover, the more they will remember it.

Ok, this is enough for now. More tomorrow!

Amber Rigby Grosjean

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